Lime Crime’s purrrrfect new product line, Kitty Bundles, might be made for humans, but proceeds from this lipstick go to support cats in need!

You may not have heard of Lime Crime makeup, but if you’ve even looked at any social media sites in the last few years, odds are you’ve seen some of their cult-classic trends. Founder Doe Deere put Lime Crime on the scene in 2009 with their Unicorn lipsticks, and then again in 2012 when liquid lipstick lovers went out of control.

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Deere is a self-professed unicorn and animal lover, and created her line to be completely vegan and cruelty free. A long-time animal rights activist and contributor, Deere created Lime Crime with the mission to give back, and she and her team are passionate about their worthy causes. Those causes benefit women and children, and especially animals, and include Bidawee, a no-kill animal shelter and Adopt NY, a charity for animals who were displaced during Hurricane Sandy.

Now, Lime Crime has introduced the newest craze to go viral–Kitty Bundles. The Kitty Bundles lipstick proceeds will benefit Kitty Bungalow Charm School For Wayward Cats which is a non-profit kitten/cat rescue in Los Angeles. Kitty Bungalow Charm School For Wayward Cats takes care of feral cat colonies, and socializes feral kittens in an effort to turn them into charming and lovable kittehs for just the right family. Twenty percent of the Kitty Bundle Sales will go to Kitty Bungalow and help them bring feral cats from “hiss to home.”

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Deere says that she and her team are all animal lovers who actively adopt and foster sweet fur friends who need love and homes. Deere’s company is passionate about animal-friendly products and taking care of animals everywhere.

Lime Crime has over three million Instagram followers who are sure to go crazy over the new bundles–Bite, Pounce, Meow and Purr. The bundles come in Lime Crime’s famous Velvetines, Diamond Crusher and Unicorn Lipstick pairings and are 100% cruelty-free. The lipsticks range in price from $12 to $32. So purry on over to Lime Crime’s site and pick them all up–all the cool cats are!