“ Take Your Cat to the Vet” is an annual campaign conducted by Royal Canin US, one of the foremost leaders in pet health nutrition. Now, in a further attempt to advocate for feline nutrition, Royal Canin teamed up with Uber Pet – a pet transportation service – and a renowned feline welfare advocate, Kitten Lady Hannah Shaw.
What brought this campaign to fruition? Well, it is a simple (but shocking) fact that more than 45 million cats residing in U.S. households do not receive proper veterinary care! In a special survey, Royal Canin US learned that roughly 30% of survey participants did not take their feline friends to the vet, simply because it was inconvenient for them to do so.
One major inconvenience, they learned, was efficient transportation. So, Royal Canin decided it was time to make that journey to the vet more accessible to everyone, and that it should no longer be a challenge. So, starting September 11th, 2023, Royal Canin provides an Uber voucher that offers up to $10 off the first 5,000 eligible rides to the veterinarian booked via Uber Pet in 15 major U.S. cities.
Hannah Shaw, better known as the Kitten Lady, joined in on the campaign and said “Cats are such stoic animals that you often don’t know when they are hiding an illness or injury, but it’s up to us, their caregivers, to be their advocate.” She works hard to emphasize just how important veterinary care is for cats, and on a regular basis as well.
Hannah Shaw’s role in the campaign is to guide consumers through the entire process of taking their feline friend to the vet, and encouraging them to take Royal Canin’s “pledge to prioritize their cat’s veterinary care”. Throughout the campaign, she will share valuable tips and tricks that will assist owners in transporting their pets to vet appointments. This will be done through a social media series called “Cat En Route”.
This fantastic campaign is welcome for all cat owners and will allow cats to receive the medical attention that they truly need.
The Uber voucher codes will be redeemable in the following U.S. cities: Atlanta, Boston, Chicago, Cleveland, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York, Philadelphia, Portland, St. Louis, and Washington D.C.
